Video Surveillance

How Can Cloud Analytics Enhance Video Surveillance?



Video Surveillance with IP cameras is a must to ensure the overall safety of your possessions and the individuals working for you. Analog CCTV monitoring is still one of the most common forms of surveillance available today, but its limitations have put cloud surveillance solutions in the limelight in recent years. The explosive growth of smart monitoring and IP cameras is based on the massive amounts of video feed that a cloud solution can handle, ever increasing video resolution & bottomless pit of data storage.

The numerous benefits of IP-based video surveillance include the abilities to monitor, detect & deter potential threats & injuries. This system requires massive amounts of video feed to be generated & stored. A company requires a safety structure that not only monitors the site and collects data of it all but also a system that keeps this data safe and protected.

The solution for these challenges is a cloud-based surveillance system. It enables live streaming of footage, remote storage & retrieval, smart analysis of data to find improvement areas, all the while being a cost-effective solution.

Cloud Analytics

One major benefit of a cloud-based surveillance solution is the real-time analysis of all the data that is captured via cameras & sensors. Present day IP cameras can analyse data while recording, performing tasks like object detection, footfall detection, motion detection etc. Intelligent sensors like vibration and glass sensors, smoke and fire sensors, temperature & humidity sensors etc., can evaluate different parameters.

All the data recorded can then be sent over to the cloud-based platform for secure storage and anytime retrieval. Not only this, but the data on cloud is also analysed to provide operational insights into the relevant patterns in data.

For instance, you can find the daily energy consumptions on the platform as well as the consumption pattern of the whole week or month as per your requirements. This can help you learn about the regular fluctuations in energy consumption, areas that consume excessive electricity and areas more prone to outages.

How does a cloud analytics based surveillance solution work?

Recording Data

IP cameras capture images and videos in much the same way as a digital camera, and transmits over the network to broadcast footage. IP cameras may be used with a wired network connected via ethernet cable to a broadband modem or router, or wirelessly via a WiFi router. The internet enables you to view the images captured by an IP camera from anywhere in the world. These Ip cameras provide round the clock surveillance, during the day as well as night.

Sensors are connected to a camera, which enable them to relay the connected data to a server in the cloud after detecting. From there, the information is transmitted to your system so you have instant access to all monitored activities taking place and make decisions accordingly.

Different types of sensors are:

  • Smoke sensors
  • LHT (Light, Humidity, Temperature) Sensors
  • Glass break sensors
  • Door sensors
  • Thermal sensors
  • Motion sensors
  • Pressure sensor

Processing and Analysing Data

Ip cameras and sensors process and analyse the data after recording it. These devices can be trained to detect the presence of unwarranted objects or the absence of warranted ones and at the same time they maintain records of the total footfall and energy consumption of the premises.

After the data is analysed, insights can be gained from the analysed data and shown to the users via dashboard so that necessary steps can be taken.

The insights include:

Footfall counting

The cloud-based solution allows managers to count and monitor all the people entering and exiting their store and deduce consumer insights. This helps managers evaluate their store performance, the time slot that it receives the most traffic, which products are the most commonly bought and also calculate the sale conversions.

Energy management

This cloud service alerts employers of the high energy consumption & wastage areas, allowing them to make amends after the total energy consumption levels of their premises are recorded via sensors.

Benefits of Cloud Analytics-Based Video Surveillance

Effortless central management of all analytics

Cloud gathers multiple data sources and integrates them together. That means you can immediately see a detailed overview of your E-surveillance system analytics in one quick glance and make decisions accordingly. It can help you to stop security threats and injuries as it gives security professionals the capability to watch over and manage much more effectively.

Highly scalable solution

Scalability is important in today’s video surveillance market. The explosion of new IP Cameras, and sensors is driving intense new scalability requirements for video surveillance systems. Even smaller sized companies that start out with 30 to 50 cameras are growing multi-fold by leaps and bounds with a need of 100 to 200 cameras. Cloud allows companies to expand their surveillance with experiencing expansion across their business, without additional infrastructure costs.

IP cameras can transmit data directly onto a cloud, without requiring a local storage device. Not only that, but these cameras can be connected wirelessly via network, cutting on cable requirements. Even if a local network video recorder is required, it requires an integrated wire for power and ethernet, reducing the cost of cables by half.

Web browser & app-based accessibility

Real-time monitoring is now a core aspect of any growing manufacturing operation. It is the delivery of continuously updated information streaming at zero or low latency so that the company can act accordingly. For this, web browser and mobile application-based accessibility is important. Cloud storage allows users to access the platform directly from their smart mobile devices, via mobile applications or web browsers, in the presence of a secure network connection. With the right credentials, authorized personnel can monitor all devices remotely.

Video analytics & Instant alerts

One of the main benefits of E-surveillance is the real-time alerts. These alerts are sent instantly as app notifications, text messages or email on detection of a hazard or accident. The alerts can not only avert a theft or pilferage but also help minimize after effects of an accident.

Easy-to-use dashboard

A well-designed dashboard provides on-demand access to all of your most important security metrics. Dashboard gathers multiple data sources and puts them into a unified interface. That means you can immediately see a detailed overview of your IP camera and sensors in one quick glance.

Enables live streaming

Real-time monitoring is now a core aspect of any growing manufacturing operation. It is the delivery of continuously updated information streaming at zero or low latency. Each step can be traced to figure out potentially vulnerable and hazard points. It is more than just a routine security exercise. If done correctly, it can help you to stop security threats altogether as it gives security professionals the capability to watch over and manage the facility in real-time.

Pay as you go Subscription packages

Pay as you go is a cost model for cloud services in contrast to traditional IT cost models that require up-front capital expenditures for hardware and software. PAYG is also known as Pay & Go or Pay-As-You-Use. This type of model allows you to only pay for what you use, and make changes to your plans whenever you want.

Easy setup & configuration

IP installations are rather easy to set up, requiring minimal infrastructure and some basic configuration steps to enable accessibility via cloud platform. Not only are these initial configurations easy, but any software updates required across the solution can be done remotely. Regular remote device health checks also reduce the requirement of sending a technician on-site for device repairs and increase the longevity of devices installed on-site.


Cloud-based video surveillance offers the possibility of almost unlimited coverage and control as compared to others. With quicker and less disruptive installations, video analytics, app-based accessibility, instant alerts, Pay as you go Subscription packages and it being a highly scalable solution it’s easy to see why cloud-based video surveillance is the future.


Leave a Reply

Your email address will not be published. Required fields are marked *