Any business that wants to thrive in the digital age needs to embrace online marketing. But promoting your business on the web involves more than display advertisements and on-site SEO.
You’ll also need to do some off-site work to ensure your own website is viewed as reputable and valuable. One of the best ways to accomplish this is by acquiring backlinks to your domain.
Let’s take a closer look at why building backlinks is so important – and how you can get started.
Why Your Site Needs Backlinks
First of all, why do you need to build backlinks to your website?
Links pass what’s colloquially known as “link juice” from one site to another. By obtaining backlinks from other sites to your own, your site will benefit.
Think of a backlink as a tangible thumbs-up. The site that’s giving you the backlink is basically saying to search engines that they trust your website and endorse what you say on it.
In turn, search engines will give greater consideration to your website. The more quality, relevant backlinks your site receives, the more likely you’ll make progress with your search rankings.
That’s because backlinks can improve your domain rating or authority. Google takes those values into account when determining your site’s ranking. And since having an authoritative site typically means that site is more valuable to web users, your standing in SERPs could improve due to the backlinks you acquire.
In the end, you need more than an attractive website with great content. You’ll also need other websites to give you their endorsement. Therefore, link building should play a role in your marketing strategy.
How to Build More Links For Your Site
With this information in mind, the next step is to determine how backlinks should be built to your site.There are many ways to acquire backlinks. Some require little to no effort at all, while others will necessitate a bit of work on your part. We’ll briefly discuss just three ways to build backlinks for your site below.
1. Contribute Content: If you have incredible content on your site, you might receive backlinks from website owners that feel compelled to share your content with their readers. Sometimes, you may not even know you’ve received a backlink to your existing content. But you can also create new content for other websites that are looking for contributions. Guest posts, interviews, industry round-ups, and other forms of content can be a great way to connect with new audiences, share your expertise, and acquire a link back to your site from a relevant publisher.
2. Find Broken Backlinks: Another great option is to identify broken backlinks that already appear on other sites. If the URL within that backlink is no longer active or the post has been removed, that broken backlink can hurt the main website’s ranking. It’s providing no value to readers and the broken website isn’t receiving any benefit, either. If you have a resource on your website that covers the same topic, try reaching out to the website owner to see if they’d consider replacing that broken backlink with your own. They’ll probably be grateful you noticed the error and might provide you with a backlink to fix the problem quickly.
3. Buy Quality Backlinks: Purchasing backlinks to your site can be risky, as it’s a practice that goes against Google’s guidelines. However, it’s a technique used by many reputable websites in specific situations. You should only buy quality backlinks to your site, meaning you shouldn’t waste your resources on links from spammy-looking sites with low domain ratings. If you use this tactic sparingly and make sure to focus on reputable, relevant websites, this can be a good option for link-building.
Link building requires consistent effort, but it’s well worth the investment. By building quality backlinks to your site, you can increase your visibility in search results and boost your overall brand perception.