If you are interested in creating a website that is highly converting and bring in more customers and clients increasing your ROI then here are some tips you can follow. The issue with a lot of websites out there is that it is either built as a graphic design masterpiece or hastily done in a rush to start branding your business online. So, in an effort to take you from a basic looking website to an amazing one here are what high converting websites do differently. Have a look at some of the tips below.
They make their unique value proposition clear
Customers need to see clearly on your home page or landing page why they should do business with your website designing company India and benefit from it. With so many agencies out there, you need to differentiate yourself from the pack and focus on things that make your company unique. For example, Mailchimp made themselves different by focusing on making email campaigns easy instead of tasking someone with a never-ending to-do list to handle this. Think of what makes you unique, why should customers buy from you? What do you offer which other companies don’t? Do you offer free shipping or a low delivery fee? All these factors can have an impact on customers and accordingly bring them to your site among a lot of other competitive sites similar to yours.
They test their call-to-action buttons.
An SEO company India needs to have a clear call-to-action button that informs the visitor about the company and what they offer. Besides using a more effective headline, your agency needs to also use meaningful graphics to guide the user and double their conversion rate. For example, Mozilla increased downloads of their Firefox browser by having a stronger call to action and made it clear that this browser was free by adding ‘Download Now – Free’. If customers don’t feel comfortable purchasing from you try to add some behind the scenes videos, the team, other customer reviews, and your unique value proposition right on top along with your details like how long you’ve been in business and more.
They test their headlines
A headline can make or break your website designing company in India and also a sale. The first impression is the last in many online brands and it’s important to test and see what resonates most with your customers. Always have a headline that is clear, short, and crisp with a unique value proposition telling the user what they’ll get. Most big brands have catchy headlines that are often remembered by customers and they will either get popular through word of mouth or the customers will come back to their website to buy more products.
When it comes to optimizing your site, you have to improve your website and get more consumers, its time to take action and actually get yourself a website conversion. Start with things like improving site speed, call to action buttons, adding a contact or feedback form, and more. The move on to more important steps that will help you to drive your business, these can be improving what you already have on your website and looking out for ways to make your site better, faster, more goal-focused, and customer-centric. Always put extra attention into your content and getting high-quality photographs as these can help a lot to make the first impression. Also ensure that your website is clean, professional, and minimal in order to increase your return on investment and ultimately a sale.